Equipped with custom-programmed Alert Technology, the Alert LED range isn’t shy about hogging the spotlight—or dishing it right back out, making these powerful LEDs the ultimate visibility solution—night and day. Once deceleration is detected, Alert-enabled lights begin glowing solid, at full strength before providing a distinct flash pat

The new Pirelli Scorpion Mountain Bike Tyres are available in a range of tyre treads and sidewall casings for all modern mountain bikes. The Trail and Enduro tyres are available in 27.5 and 29, as with their innovative SmartGRIP single compound offering consistent chemical grip through the entire lifespan of the tyre in all conditions.

The Towbuddy allows you and your child to explore together, safely attaching them to your bike. Once you arrive at your destination you can securely attach the Towbuddy to your bike without tools using the included stow attachment bracket.
Ride Together, Smile Together, Explore Together

Product overview including the Pepper helmet, Tahoe A and Zip knee guards, MTB crash pant and ankle support 2.0

Brand overview of the Redshift Shockstop stem, seatpost and the Kitchen Sink Bars

Introducing the Granite Design Stash RCX multi-tool

Introducing the URGE AllTrail helmet.

Never before seen footage of our committed team making history by creating one of the fastest bikes ever made. The HB.T.

Holger Knorr from Fidlock presents the award winning Fidlock bike range for 2021

How to install the Granite Design Stash RCX multi-tool

The HB.130 FR - A true Factory Racing replica. It's long been a goal to move into painted frames and over the last year the company has invested in staff and facilities to make that dream a reality. Each frame obsessed over by in-house paint tech Bailey. His attention to detail is amazing, each frame comes out the booth looking stunning.

The Fortus range offers wider rims with increased stiffness and strength. As with all previous Hope Hoops, the Fortus rims will be built on the hugely popular and reliable Pro 4 hub to produce one of the best value mountain bike wheels on the market.

An overview of our 2021 BMX Race product range, including some new releases, updates and old favourites!

Behind the scenes looking into the making of Hope Carbon Handlebars in the Barnoldswick, UK factory. Filmed by Laurence Crossman-Ems

Identiti Bikes brand overview and update for 2021 featuring the Mettle, Aka and Dr Jekyll bikes and a look at the Identiti fork range.

Introducing the URGE Lunar helmet.