The fizik R4 Overcurve shoe range is the ideal all-round road cycling shoe, now even better with the addition of wide-fit shoes to the range. The Overcurve system conforms to the foots natural anatomy to provide excellent support with a mid-stiffness sole for great power transfer and all-day comfort in a range of eye-catching colours and styles.

A quick insight into how RX Cranks are manufactured. Hope's latest step into the Gravel and Road world. A two-piece hollow design allows for the removal of any unwanted material increasing stiffness and reducing weight. Designed, manufactured and tested in Barnoldswick, for confident use on or off road. Filmed by Laurence Crossman-Emms

Overview of Squire including history of the brand, Inigma Bluetooth Lock and Snaplock 210 Combination Locks

An overview of our 2021 Road product range, including some new releases, updates and old favourites!

Benno Bikes and the benefits of Etility

In this video we will look at the current and new range of products on offer from Ison Distribution’s in house brand Genetic Bikes.

Cane Creek's strong heritage of double barrel damper shocks has led to the creation of the all new Kitsuma shocks. Available in air and coil, the Kitsuma shock allows the user to make easy, on the fly adjustments to high and low speed compression and rebound, without the need for special tooling or counting clicks.

An overview of our 2021 Gravel product range, including some new releases, updates and old favourites!

CeramicSpeed range overview

Introducing the URGE AllTrail helmet.

A closer look at the Vision Metron ACR System

The Ergon SR All-Road saddle uses BASF closed foam paried with a single-shell construction to create the lightweight, all-terrain saddle for any all-road or gravel bike, or for those looking for extra comfort on their road bike. The unique construction still gives a positive road saddle feel, but gives extra compliance on rougher terrain.

Equipped with custom-programmed Alert Technology, the Alert LED range isn’t shy about hogging the spotlight—or dishing it right back out, making these powerful LEDs the ultimate visibility solution—night and day. Once deceleration is detected, Alert-enabled lights begin glowing solid, at full strength before providing a distinct flash pat

The Towbuddy allows you and your child to explore together, safely attaching them to your bike. Once you arrive at your destination you can securely attach the Towbuddy to your bike without tools using the included stow attachment bracket.
Ride Together, Smile Together, Explore Together

Ison MD offers a company introduction and an overview of our Corebike online videos.

A Highlight of the latest products in the Tioga range for 2021