Equipped with custom-programmed Alert Technology, the Alert LED range isn’t shy about hogging the spotlight—or dishing it right back out, making these powerful LEDs the ultimate visibility solution—night and day. Once deceleration is detected, Alert-enabled lights begin glowing solid, at full strength before providing a distinct flash pat

With its new eSTOP brakes, MAGURA presents two disc brakes that are specially adapted to e-bike requirements. In combination, the new SPORT pads and the MDR-C or MDR-P rotors offer increased braking power and stability for e-bikes.

ABUS Macator MIPS builds on the excellent Macator helmet adding additional safety provided by the MIPS system at a great price point. Styling and features make it suitable for a variety of disciplines including road, MTB, Urban and Gravel, with a sleek modern design that extends lower around the nape area to further add protection.

CAPGO offer workshops and customers a high-quality cable system solution for their bike. CAPGO have developed a process to internally coat the entire length of cable housings in their PTFE grease, and when combined with their polished Slick and Speed Slick wires, offer incredible reliability and durability for all systems.

Australian sports glasses brand BZ Optics have three new models for 2021. <br><br>Now available are the TOUR model, which come either powered (Bi-Focal) or non-powered with HD lenses (Copper) and Revo (mirror) lenses. Coming in April/May are two further non-powered models the RST and CRIT.

Whether you're nipping to the shops or setting off on your early morning commute, the Snug Cycling Hoodie is perfect for keeping you warm whilst looking casual.

Overview of Squire including history of the brand, Inigma Bluetooth Lock and Snaplock 210 Combination Locks

Volume and Demolition BMX brand highlights featuring the Voyager range from Volume and an overview of the Demoltion parts range.

Ison MD offers a company introduction and an overview of our Corebike online videos.

Introducing the URGE AllAir helmet.

Gusset Components Brand Manager Kenny Wilson presents the 2021 Gusset Components range.

A closer look at the Vision Metron ACR System

Pocket-sized Terrier Roller combo lock with retractable cable is super convenient for securing bicycles, helmets or anytime light security is needed. Our brand manager explains the the benefits and how to use the lock.

Mucky Nutz brand overview featuring highlight products from the range.

Introducing the THOK TK01 E-Bike

A quick insight into how RX Cranks are manufactured. Hope's latest step into the Gravel and Road world. A two-piece hollow design allows for the removal of any unwanted material increasing stiffness and reducing weight. Designed, manufactured and tested in Barnoldswick, for confident use on or off road. Filmed by Laurence Crossman-Emms