With its new eSTOP brakes, MAGURA presents two disc brakes that are specially adapted to e-bike requirements. In combination, the new SPORT pads and the MDR-C or MDR-P rotors offer increased braking power and stability for e-bikes.

Brand overview of Surly Bikes 2021 range featuring the Ogre, Karate Monkey, Straggler and Midnight Special bikes.

Identiti Bikes brand overview and update for 2021 featuring the Mettle, Aka and Dr Jekyll bikes and a look at the Identiti fork range.

Enormously Useful. Surprisingly Smaller.<br>The HSD is mighty but mini: It's easy to handle, easy to share, extremely comfortable to ride, carries a whole lot of cargo - and all of this in a compact design that's shorter than a standard bicycle.

Ison MD offers a company introduction and an overview of our Corebike online videos.

Noah Sears from MRP presents whats new for 2021 in both Suspension and Drive products.

Introducing the URGE Lunar helmet.

An insight into how our Hope Pro 4 Hubs are manufactured. The Pro 4 is Hope's Incredibly versatile and easily serviceable hub with a proven reputation for bullet proof quality time and time again<br><br>And all proudly designed, manufactured and tested in Barnoldswick.

The Ergon SR All-Road saddle uses BASF closed foam paried with a single-shell construction to create the lightweight, all-terrain saddle for any all-road or gravel bike, or for those looking for extra comfort on their road bike. The unique construction still gives a positive road saddle feel, but gives extra compliance on rougher terrain.

Equipped with custom-programmed Alert Technology, the Alert LED range isn’t shy about hogging the spotlight—or dishing it right back out, making these powerful LEDs the ultimate visibility solution—night and day. Once deceleration is detected, Alert-enabled lights begin glowing solid, at full strength before providing a distinct flash pat

The new Pivot Trail 429 is a potent, lightweight trail weapon with the handling and suspension chops to go hard in big terrain, and also the flat-out speed and acceleration to deliver podium level performances at marathon and 24-hour races.

The Tappabuco by Effetto Mariposa is an ingenious tubeless tyre repair tool that stashes discreetly, either inside the hollow of your crank spindle or in the end of your handlebar. Over to Alberto De Gioannini, founder of Effetto Mariposa to explain more.

With a maximum gross vehicle weight of 200 kg (440 lb), the GSD is a real car replacement. It carries two kids or an adult passenger, plus a whole lot of cargo - but it's the same length as a regular bike.

An overview of our 2021 Tubeless product range, designed to keep you rolling regardless of the terrain.

Benno Bikes and the benefits of Etility

With a heritage of over 125 years in the UK’s Capital City of Cycling we have developed The Light Blue Urban range. There are two models, the Parkside and the Chesterton. Available in either Step Through or Classic Diamond frame, with 5 speed Internal Hub Gear or 7 speed Derailleur Gearing.