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THE LIGHT BLUE URBAN | URBAN/HYBRID BIKES 2021

THE LIGHT BLUE URBAN | URBAN/HYBRID BIKES 2021

THE LIGHT BLUE URBAN | URBAN/HYBRID BIKES 2021

THE LIGHT BLUE URBAN | URBAN/HYBRID BIKES 2021

Ison Distribution
With a heritage of over 125 years in the UK’s Capital City of Cycling we have developed The Light Blue Urban range. There are two models, the Parkside and the Chesterton. Available in either Step Through or Classic Diamond frame, with 5 speed Internal Hub Gear or 7 speed Derailleur Gearing.
Runtime: 01'45"
MAGURA MT5 eSTOP - Introduction

MAGURA MT5 eSTOP - Introduction

MAGURA MT5 eSTOP - Introduction

MAGURA MT5 eSTOP - Introduction

Magura
With its new eSTOP brakes, MAGURA presents two disc brakes that are specially adapted to e-bike requirements. In combination, the new SPORT pads and the MDR-C or MDR-P rotors offer increased braking power and stability for e-bikes.
Runtime: 01'29"
Miss Grape Bikepacking | Brand Overview 2021

Miss Grape Bikepacking | Brand Overview 2021

Miss Grape Bikepacking | Brand Overview 2021

Miss Grape Bikepacking | Brand Overview 2021

Ison Distribution
Brand overview of the Miss Grape Bikepacking range for 2021, including bags from the Road, Adventure and Commuter ranges.
Runtime: 06'27"
Sunrace | Product Overview for 2021

Sunrace | Product Overview for 2021

Sunrace | Product Overview for 2021

Sunrace | Product Overview for 2021

Ison Distribution
Sunrace give us an overview of what they have on offer for 2021, including the 12 and 11 speed range and hub gears.
Runtime: 02'16"
Introducing the FSA AGX Range | Windwave

Introducing the FSA AGX Range | Windwave

Introducing the FSA AGX Range | Windwave

Introducing the FSA AGX Range | Windwave

Windwave
Introducing the FSA AGX (Adventure | Gravel | Cyclocross) Range
Runtime: 01'38"
How It's Manufactured: Hope RX Cranks

How It's Manufactured: Hope RX Cranks

How It's Manufactured: Hope RX Cranks

How It's Manufactured: Hope RX Cranks

Hope Technology
A quick insight into how RX Cranks are manufactured. Hope's latest step into the Gravel and Road world. A two-piece hollow design allows for the removal of any unwanted material increasing stiffness and reducing weight. Designed, manufactured and tested in Barnoldswick, for confident use on or off road. Filmed by Laurence Crossman-Emms
Runtime: 02'44"
Pivot Shuttle V2 - Fly By

Pivot Shuttle V2 - Fly By

Pivot Shuttle V2 - Fly By

Pivot Shuttle V2 - Fly By

Upgrade Bikes
Built from the finest materials, incorporating a new Shimano EP8 motor, and boasting a massive 726 watt/hour battery, the Shuttle redefines trail riding.
Runtime: 00'49"
Gusset Components | Range overview for 2021

Gusset Components | Range overview for 2021

Gusset Components | Range overview for 2021

Gusset Components | Range overview for 2021

Ison Distribution
Gusset Components Brand Manager Kenny Wilson presents the 2021 Gusset Components range.
Runtime: 03'28"
Halo Wheels | Gravel Range Overview 2021

Halo Wheels | Gravel Range Overview 2021

Halo Wheels | Gravel Range Overview 2021

Halo Wheels | Gravel Range Overview 2021

Ison Distribution
An overview of our 2021 Gravel product range, including some new releases, updates and old favourites!
Runtime: 04'47"
Squire | 2021 Brand Overview

Squire | 2021 Brand Overview

Squire | 2021 Brand Overview

Squire | 2021 Brand Overview

Ison Distribution
Overview of Squire including history of the brand, Inigma Bluetooth Lock and Snaplock 210 Combination Locks
Runtime: 04'18"
Renthal Cycling | Brand Update for Core 2021

Renthal Cycling | Brand Update for Core 2021

Renthal Cycling | Brand Update for Core 2021

Renthal Cycling | Brand Update for Core 2021

Ison Distribution
Renthal Cycling Product Manager Ian Collins gives us the rundown on Renthal for 2021
Runtime: 04'53"
HT- Components | 2021 Product Range Highlights

HT- Components | 2021 Product Range Highlights

HT- Components | 2021 Product Range Highlights

HT- Components | 2021 Product Range Highlights

Ison Distribution
Take a look over the HT-Components range highlights for 2021. Covering all disciplines, including flat and clipless pedals, the HT range has a pedal for everyone.
Lezyne Alert Technology - Overview

Lezyne Alert Technology - Overview

Lezyne Alert Technology - Overview

Lezyne Alert Technology - Overview

Upgrade Bikes
Equipped with custom-programmed Alert Technology, the Alert LED range isn’t shy about hogging the spotlight—or dishing it right back out, making these powerful LEDs the ultimate visibility solution—night and day. Once deceleration is detected, Alert-enabled lights begin glowing solid, at full strength before providing a distinct flash pat
Runtime: 02'29"
Pivot Trail 429 - Fly By

Pivot Trail 429 - Fly By

Pivot Trail 429 - Fly By

Pivot Trail 429 - Fly By

Upgrade Bikes
The new Pivot Trail 429 is a potent, lightweight trail weapon with the handling and suspension chops to go hard in big terrain, and also the flat-out speed and acceleration to deliver podium level performances at marathon and 24-hour races.
Runtime: 00'50"
Halo Wheels | Road Range Overview 2021

Halo Wheels | Road Range Overview 2021

Halo Wheels | Road Range Overview 2021

Halo Wheels | Road Range Overview 2021

Ison Distribution
An overview of our 2021 Road product range, including some new releases, updates and old favourites!
Runtime: 10'22"
HOPE HB.T | 7500 Hours and Counting

HOPE HB.T | 7500 Hours and Counting

HOPE HB.T | 7500 Hours and Counting

HOPE HB.T | 7500 Hours and Counting

Hope Technology
Never before seen footage of our committed team making history by creating one of the fastest bikes ever made. The HB.T.
Runtime: 16'11"