In this video we will look at the current and new range of products on offer from Ison Distribution’s in house brand Genetic Bikes.

Mucky Nutz brand overview featuring highlight products from the range.

The key features of this affordable carbon crankset from Praxis.

An insight into how our Hope Pro 4 Hubs are manufactured. The Pro 4 is Hope's Incredibly versatile and easily serviceable hub with a proven reputation for bullet proof quality time and time again<br><br>And all proudly designed, manufactured and tested in Barnoldswick.

The new Pivot Trail 429 is a potent, lightweight trail weapon with the handling and suspension chops to go hard in big terrain, and also the flat-out speed and acceleration to deliver podium level performances at marathon and 24-hour races.

The Ergon SR All-Road saddle uses BASF closed foam paried with a single-shell construction to create the lightweight, all-terrain saddle for any all-road or gravel bike, or for those looking for extra comfort on their road bike. The unique construction still gives a positive road saddle feel, but gives extra compliance on rougher terrain.

An overview of our 2021 Mountain Bike product range, including some new releases, updates and old favourites!

The Brooks England Scape range offers riders an adaptable luggage solution that is at home on multi-day bike packing trips as much as it is the daily commute. The welded waterproof construction, YKK Zips and Hypalon loops are built to last in all conditions and allow daisy-chaining of additional accessories or Brooks Scape bags to be easily mounted.

Introducing the URGE AllAir helmet.

The Insert Multi Tools and Tubeless Tyre Repair kits offer on-the-trail maintenance solutions that securely stash into the opening at the end of your bike’s handlebar. Lezyne athlete Lance Haidet explains why he loves them so much.

An overview of our 2021 Road product range, including some new releases, updates and old favourites!

Tim and Grant from Schwalbe UK present new products and updates for 2021 ranges.

A closer look at the Vision Metron ACR System

Highlights of the services provided by Whittlebury Hall Hotel, Spa and Conference Centre.

The fizik R4 Overcurve shoe range is the ideal all-round road cycling shoe, now even better with the addition of wide-fit shoes to the range. The Overcurve system conforms to the foots natural anatomy to provide excellent support with a mid-stiffness sole for great power transfer and all-day comfort in a range of eye-catching colours and styles.

Introducing the URGE Lunar helmet.