In this video we will look at the current and new range of products on offer from Ison Distribution’s in house brand Genetic Bikes.

Brand overview of All-City Cycles range featuring the Space Horse, Gorilla Monsoon, Super Professional and Cosmic Stallion Titanium!

The HB.130 FR - A true Factory Racing replica. It's long been a goal to move into painted frames and over the last year the company has invested in staff and facilities to make that dream a reality. Each frame obsessed over by in-house paint tech Bailey. His attention to detail is amazing, each frame comes out the booth looking stunning.

With its new eSTOP brakes, MAGURA presents two disc brakes that are specially adapted to e-bike requirements. In combination, the new SPORT pads and the MDR-C or MDR-P rotors offer increased braking power and stability for e-bikes.

Introducing the URGE AllTrail helmet.

The ProGuard from Rapid Racer Products is now available in a new mini size to complement the existing ProGuard and ProGuard Bolt On range. The latest ProGuards are also compatible with RRP’s Velcro straps and rubber pads for super quick installation and removal without damaging fork lowers.

Brand overview of Surly Bikes 2021 range featuring the Ogre, Karate Monkey, Straggler and Midnight Special bikes.

A closer look at FSA & Vision's Cable Routing Systems

The Towbuddy allows you and your child to explore together, safely attaching them to your bike. Once you arrive at your destination you can securely attach the Towbuddy to your bike without tools using the included stow attachment bracket.
Ride Together, Smile Together, Explore Together

The fizik R4 Overcurve shoe range is the ideal all-round road cycling shoe, now even better with the addition of wide-fit shoes to the range. The Overcurve system conforms to the foots natural anatomy to provide excellent support with a mid-stiffness sole for great power transfer and all-day comfort in a range of eye-catching colours and styles.

Pocket-sized Terrier Roller combo lock with retractable cable is super convenient for securing bicycles, helmets or anytime light security is needed. Our brand manager explains the the benefits and how to use the lock.

Never before seen footage of our committed team making history by creating one of the fastest bikes ever made. The HB.T.

Benno Bikes and the benefits of Etility

Sureshift is the solution to gear changing problems for kids!
Often kids bikes have adult shifters on. These shifters aren't designed for little hands, making it difficult and off-putting for little riders. Sureshift solves this problem by making it easier to change

Introducing the Hutchinson Griffus MTB tyres

With a maximum gross vehicle weight of 200 kg (440 lb), the GSD is a real car replacement. It carries two kids or an adult passenger, plus a whole lot of cargo - but it's the same length as a regular bike.